Small Business Owner's Guide to Building a Successful Business

The E-Myth: Dispelling the Entrepreneurial Myth

The entrepreneurial myth, or the 'E-Myth' \e-,'mith\, refers to the misconception that most individuals who start small businesses are entrepreneurs. This revised and updated edition of the phenomenal bestseller, "The E-Myth Revisited," aims to dispel this myth and provide guidance for running a successful business.

Voted as the #1 business book by Inc. 500 CEOs, this book is an instant classic. Michael E. Gerber, a small business consultant and author, shares his sharp insights gained from years of experience, highlighting how common assumptions, expectations, and even technical expertise can hinder the success of a business.

Gerber takes the reader through the various stages of a business's life cycle, from entrepreneurial infancy to adolescent growing pains, and ultimately to the mature entrepreneurial perspective – the guiding light of all businesses that succeed. He demonstrates how the lessons of franchising can be applied to any business, whether or not it is a franchise.

The key distinction that Gerber draws is the vital, often overlooked difference between working on your business and working in your business. He emphasizes the importance of this distinction, which is crucial for business owners to understand and implement in order to grow their businesses in a productive and assured manner.

The E-Myth Revisited challenges the common perception that owning a small business is synonymous with being an entrepreneur. Gerber argues that most people who start small businesses are actually technicians who have a specific skill or expertise, but lack the entrepreneurial mindset and systems necessary to run a successful business.

Through this book, Gerber provides a roadmap for business owners to transform their technical skills into an entrepreneurial perspective. He outlines the steps required to develop a business that can function independently of the owner, allowing the business to grow and thrive without being entirely dependent on the owner's constant involvement.

The E-Myth Revisited is a must-read for anyone aspiring to start or grow a small business. It challenges the conventional wisdom and provides a practical, proven approach to building a successful and sustainable business. By applying the lessons and principles outlined in this book, business owners can avoid the common pitfalls and achieve their entrepreneurial dreams.

product information: